founded by his younger brother - has completely disassociated itself from the film, and residents are concerned the good doctor's memory will be besmirched.
In Battle Creek, where he is still a local hero, Kellogg's Co.
#Battlecreek sanitarium code
"Wellville," which opens Friday, shows Kellogg preaching his code for healthy living, a set of nostrums ranging from the inspired to the absurd, amid a host of Gilded Age neurotics, eccentrics and entrepreneurs eager to latch on to the health bandwagon.īut the depiction of Kellogg, who also invented peanut butter and the electric blanket, is causing angst among his followers. These images of the doctor's world - with an emphasis on the scatological - are portrayed with quirky affection in "The Road to Wellville," starring Anthony Hopkins as Kellogg. He evangelized the fat, the sick and the tired, putting them through rigorous exercise to music (a century before Jane Fonda) feeding them from calorie-counted vegetarian menus bunking them in beds attached to elaborate funnels that pumped in fresh air and tending their bowels with ardor.
Kellogg's Sanitarium, founded in 1876, was the first institution of its kind dedicated to the pursuit of good health through a series of revolutionary treatments. It was apparently one of his most treasured rituals, given his lifelong emphasis on colonic purity. On a typical afternoon at the turn of the century, John Harvey Kellogg - physician, cereal visionary and founder of the modern health movement - could be found in his study at the Battle Creek Sanitarium, bending over to administer his fifth enema of the day to himself.
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